It’s all going to be about apps

As an iPhone user there’s always one thing that keeps on amazing me. Their App Store. There are so many things Apple did exactly right when they created this new mobile store. And by doing all these things, they showed the world how mobile phones will undisputedly become more than an instrument to stay in [...]

Proper TV on your iPhone with Livestation

Call it the beginning of a new era, or just another iPhone app. In the infamous area of mobile tv, one of the big promises of the mobile phone that doesn’t really seems to take off, Livestation comes with the first mobile tv app for the iPhone. The UK based company runs in closed beta [...]

The story behind Google Switch

For this story I’m taking you back to an age long long ago, before the release of the Samsung Omnia, Blackberry Bold, T-Mobile G1 and iPhone 3G, even before the release of the Nokia N95 or the iPod Touch. Let me take you back to August 2006…
Around this time students Egbert Veenstra, Sytse-Jan Kooistra and [...]

How online brands stay away from mobile and give operators even more power

Operator portals were doomed to disappear when the walled gardens opened up about two years ago, but after the rise of the smartphone and introduction of unlimited data packages they are doing better than ever. Still, most of the mobile internet use takes place within the borders of these portals. The predicted growth of off [...]

I’m The Next Web’s new mobile editor!

A week ago I suddenly realised that this blog is a way for me to show what I can do and what I know. A so-called portfolio blog. I never had the intention to grow a big audience here. I just needed a site to point people to that are interested in me or my [...]

Mobile is going to be big (really!)

According to most mobile marketeers the last ten years were all ‘the year of mobile’. Every year again they were telling that ‘mobile is really going to take off this year’. Well, since the end of 2007 I’m working in mobile and I think I’ve stepped in at the perfect moment. Although mobile marketing revenue [...]

The 3 M’s of the Mobile Audience

Last week at Ad:Tech in London I witnessed an interesting presentation by Jana Eisenstein, General Manager at ScreenTonic, a mobile advertising sales house owned by Microsoft. Although the content was all pretty generic for someone who’s already working in mobile advertising (but we’re still evangelizing so great job!) I can’t get one thing out of [...]

Mobile Idea: Texting with my sponsored child

Recently I became a Child Sponsor at World Vision, a charity organization that improves children’s lifes all over the world. I’ve always been very sensitive to the argument that we’re very lucky to have grown up in a wealthy countries with all the support and opportunities we could wish for. The tough part is, that [...]

Oyster Mobile is coming

I actually wanted to introduce a new section at my blog here, it would have been called ‘mobile ideas’. But sometimes your idea is just too simple and you realize you can’t be the only one thinking about it. My idea was Oyster Mobile. For non-Londoners: an Oyster Card is a card used for payments [...]

How to monetize a mobile service?

The last two weeks of August I was on holiday in my home town Amsterdam. As I can’t sit still for a minute, never mind two weeks, I helped Edial Dekker, a friend, with a business plan for his mobile startup MapTheGap. He is currently participating in a startup competition by Vodafone and just today, [...]

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