After years of boring banners there is a new mobile display ad format in store. The expandable mobile banner has recently been developed by the digital rich media developers of Pointroll. And because mobile ad network Millennial Media, that sells mobile advertising on the iPhone site of USA Today, we are now looking at the first mobile expandable banner campaign in history. On your iPhone now? Go check it out here. Otherwise just watch the screen grabs below.
That’s all, want more like this?
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Peter Evers is currently employed as Business Development Manager at yoMedia, where he is responsible for conceptualizing mobile applications and sales. He has extensive experience in the mobile advertising market, having worked at the mobile advertising department of leading Dutch ad network WebAds, as well as having led on mobile sales at the leading UK ad network Unanimis. |
Tags: Advertising, banner, iPhone, Millennial Media, mobile advertising, Pointroll, USA Today
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Just tried it out, and here’s what I think:
-The fact that you have to click (of course there’s no mouseover in mobile, but still
) is something to work on. More to think about actually, since the only other option for now is to auto-expand. I didn’t even notice the expand button at first, but maybe that’s because I was expecting a screen filling ad. Hey, you can always hope, right!
-Major pro is the tabbed menu navigation once in the expanded banner! There’s some pretty impressive images, and one can check out different vids/audio’s in within the menu. Unfortunately you have to navigate back to the page and open the banner again to see the rest.
Still, it’s a great leap for mobile advertising and it’s only a matter of time before we see more (better?) of those