Sep 29

The 3 M’s of the Mobile Audience

Tag: MarketingPeter Evers @ 11:30 pm

Mobile AudienceLast week at Ad:Tech in London I witnessed an interesting presentation by Jana Eisenstein, General Manager at ScreenTonic, a mobile advertising sales house owned by Microsoft. Although the content was all pretty generic for someone who’s already working in mobile advertising (but we’re still evangelizing so great job!) I can’t get one thing out of my head. The three M’s of the mobile audience:

  1. Married to their mobile phone.
  2. Motivated to find the content they’re looking for.
  3. Multi-location, they’re always on the move.

Always a good one for a presentation or media pack!

Vote or add to:  Plaatsen/stemmen op NUjij Plaatsen/stemmen op eKudos Plaatsen/stemmen op MSN Reporter Plaatsen/stemmen op Digg Stumble it! Voeg dit artikel toe aan Del.icio.us Voeg toe aan je Google bladwijzers Abonneer je op de RSS-feed van deze site Verstuur deze pagina per e-mail via Feedburner

Leave a Reply



Clicky Web Analytics