Last week at Ad:Tech in London I witnessed an interesting presentation by Jana Eisenstein, General Manager at ScreenTonic, a mobile advertising sales house owned by Microsoft. Although the content was all pretty generic for someone who’s already working in mobile advertising (but we’re still evangelizing so great job!) I can’t get one thing out of my head. The three M’s of the mobile audience:
- Married to their mobile phone.
- Motivated to find the content they’re looking for.
- Multi-location, they’re always on the move.
Always a good one for a presentation or media pack!
Photo credits to bruna_d80
That’s all, want more like this?
- 84% of mobile internet users positive or neutral towards receiving mobile ads
- Content is the new currency
- It’s all going to be about apps
Peter Evers is currently employed as Business Development Manager at yoMedia, where he is responsible for conceptualizing mobile applications and sales. He has extensive experience in the mobile advertising market, having worked at the mobile advertising department of leading Dutch ad network WebAds, as well as having led on mobile sales at the leading UK ad network Unanimis. |
Tags: Ad:tech, Marketing, Microsoft, mobile advertising, ScreenTonic
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Nice article thanks for sharing!