Last week at Ad:Tech in London I witnessed an interesting presentation by Jana Eisenstein, General Manager at ScreenTonic, a mobile advertising sales house owned by Microsoft. Although the content was all pretty generic for someone who’s already working in mobile advertising (but we’re still evangelizing so great job!) I can’t get one thing out of my head. The three M’s of the mobile audience:

1. Married to their mobile phone.
2. Motivated to find the content they’re looking for.
3. Multi-location, they’re always on the move.

Always a good one for a presentation or media pack!

Vote or add to: