And of course I’ll show you my findings. In the presentation below you can see a magnificent collection of eight pie charts which tell you more than a thousand words. The main purpose of my research project was to link marketing goals to certain forms of mobile advertising and make the outcome of this question as concrete as possible. The outcome is in the second half of the presentation and consists of a sales funnel with marketing goals. The marketing goals (i.e. attention, interest, desire, action) are accompanied by different forms of mobile advertising. Every form of mobile advertising is clickable and links to a couple of cases in which the particular form is used. Unfortunately, Slideshare.net doesn’t allow links in presentations, so you should either download the desktop version or just click through the presentation without clicking any links.

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