May 28
Finding your big idea is like finding true love
I guess a lot of people are waiting for the big idea that makes them succeed. I can’t say that I’m not. When I visited the Next Web Conference last month that feeling only became stronger. Watching all those start-ups pitching their ideas really got me going. Adeo Ressi, CEO of TheFunded.com and keynote speaker at the conference, emphasized that the business climate for starting internet companies has never been better than today. You can see his keynote speech in the player below. For which I gratefully thank TheNextWeb.org, who got their whole conference recorded and live-streamed by NOS, one of the largest Dutch television production companies. Great work, guys!
Adeo Ressi at The Next Web Conference 2008 from Boris Veldhuijzen van Zanten on Vimeo.
Nevertheless I don’t think you should really search for a great idea. It’s what you do in between that matters. Finding your big idea is like finding true love. You shouldn’t search for it, they just pop up. In the meantime you should gain some experience. Recently I found an idea, I’m not sure if it’s ‘my big idea’, but it’s definitely one that I’m very passionate and enthousiastic about. I’ll briefly explain it: I have this weird passion. I like watching tv-commercials, sometimes I even switch from one commercial break to another. I also like billboards and magazine advertising. I don’t know why, I guess it has something to do with the marketing background of my family. I used to talk about commercials a lot with my father and brother. Anyway, I found a soulmate, his name is Ridzert Beetstra, I know him from Spotlight Effect. Together we will soon start a blog about commercials, in all the forms that they’re made. I’m not sure if it’s going to be a huge success, although I’m pretty sure that there isn’t a comparable weblog in Dutch. The most important motivation behind this idea is sex. Sex? I guess you didn’t read this article.
P.S.: If you could suggest some websites and/or blogs about commercials and advertising that would be great, we can never have enough of those. Thanks!
May 28th, 2008 at 11:51 am
Hey Peter, sounds like a great idea! Blogging is all about passion, withouth it you are doomed to fail. Since you have plenty of it, you’re already halfway there! Will the blog be in Dutch or English?
Make sure you check out Viralblog.com we write about all the latest viral commercials (as well as other viral marketing related topics)
May 28th, 2008 at 12:06 pm
Thanks Daan! The blog will be in Dutch. I guess there are a lot of English competitors out there, so we’re focussing on the Dutch blogosphere and mostly Dutch advertising. Nice work @Viralblog btw!
May 29th, 2008 at 4:10 pm
Nice vid. Never would have guessed alot of the stuff he talked about.
June 3rd, 2008 at 7:44 am
I especially like how he’s saying that it’s the best time ever to start a company in new media. The start-up costs are just so low. All you need is a computer, really.
June 3rd, 2008 at 11:14 pm
Yes, that’s all. And a decent idea ofcourse