Currently I am busy preparing the keynote of my company at the Dutch Mobile Monday in Amsterdam. At this moment we’re still in an exploratory phase finding interesting statistics, researches, articles and presentations to present our viewpoints in a convincing and entertaining way. So you probably imagine I come across a lot of interesting content. One of the most inspirational presentations I found is the one below. It’s a presentation of Paul Isakson about the future of marketing and advertising. Paul has a couple of interesting viewpoints on modern marketing and supports them with great quotes and images. I especially like the part about the integration of marketing into the product, which is a necessity nowadays. Products like iPod, Starbucks-coffee and Ferrari are already proving this quite some time. If you’re product is not cool enough, you should add value through content: content is the new currency (what a oneliner!).

Paul Isakson is a senior strategic planner at space150 and has an inspiring blog.

| View | Upload your own

Vote or add to: