Currently I am busy preparing the keynote of my company at the Dutch Mobile Monday in Amsterdam. At this moment we’re still in an exploratory phase finding interesting statistics, researches, articles and presentations to present our viewpoints in a convincing and entertaining way. So you probably imagine I come across a lot of interesting content. One of the most inspirational presentations I found is the one below. It’s a presentation of Paul Isakson about the future of marketing and advertising. Paul has a couple of interesting viewpoints on modern marketing and supports them with great quotes and images. I especially like the part about the integration of marketing into the product, which is a necessity nowadays. Products like iPod, Starbucks-coffee and Ferrari are already proving this quite some time. If you’re product is not cool enough, you should add value through content: content is the new currency (what a oneliner!).
Paul Isakson is a senior strategic planner at space150 and has an inspiring blog.
That’s all, want more like this?
- The 3 M’s of the Mobile Audience
- Mobile is going to be big (really!)
- How to monetize a mobile service?
Peter Evers is currently employed as Business Development Manager at yoMedia, where he is responsible for conceptualizing mobile applications and sales. He has extensive experience in the mobile advertising market, having worked at the mobile advertising department of leading Dutch ad network WebAds, as well as having led on mobile sales at the leading UK ad network Unanimis. |
Tags: agencies, Amsterdam, content, Marketing, Mobile Monday, Paul Isakson, space150
