Pizza Hut is taking mobile orders

You can all stop dreaming, ordering a pizza straight from your mobile (without calling obviously) is reality now. Pizza Hut released a pretty impressive iPhone app. Which is comprehesively demonstrated in the clip below. First thing to notice is the playful manner in which you create the order, shaking your phone to toss your salad [...]

iPhone Art with Brushes – New mobile marketing element?

A while ago iPhone developer Steve Sprang released Brushes, at first sight it’s an iPhone app like many others. In Brushes you can doodle, simple as that. But the highly advanced interface and possibilities of the app take doodling a giant step further. Brushes even has its own Flickr Group with the best of the [...]

The affiliate model is the way forward for mobile and social media

I have been inspired to write this article by two very recent market developments in The Netherlands. The first one is that recently the Dutch social network Hyves announced the opening of their own online app store where they will offer both online and mobile apps. The app store will be supported by a payment [...]

My presentation at Next Night on June 30th

On June 30th I presented at the Next Night, organised by Generation Next. The central theme of the night was ‘Mobile is dead’. Hence the first slide of my presentation. My view on that is that the mobile phone as an information carrier is nearly dead. Even not so tech savvy people sync their contacts [...]

Sales guys can code too, look what I just did!

Last week I discovered that programming isn’t that difficult. I never went further with code than copy/pasting it, but it’s easy to do more without having to read a boring DIY programming book. The only motivation I needed was an e-mail from Ernst-Jan, who always helps me out when it comes to code. He was [...]

How do we use our phone in 2020?

At first, we only used our phone to make calls, but now we text, e-mail, browse the internet, create shopping lists, play games, surf our social networks and even use it to scan products from the supermarket. So a lot has happened and it makes sense that there’s a lot still to happen in the [...]

The era of shouting is coming to an end

Ok, I admit, this is not very recent news, but I recently discovered the Grazia application and couldn’t curb my enthousiasm. Grazia succesfully collaborated with the biggest shopping mall in Europe to create an iPhone application. But that’s not what I want to talk about. I want to talk about the business model behind these [...]

Doing the groceries in 2010

Very recently I was thinking of a mobile platform for all the things you need when it comes to grocery shopping, from list to location, from discount offers to payment methods. And apparently I wasn’t the only one thinking about this. Look at this conceptual clip below to see how all our lives will change [...]

Finally, a new mobile banner format!

After years of boring banners there is a new mobile display ad format in store. The expandable mobile banner has recently been developed by the digital rich media developers of Pointroll. And because mobile ad network Millennial Media, that sells mobile advertising on the iPhone site of USA Today, we are now looking at the [...]

5 brands that know how to use mobile

These days, most brands still haven’t even touched mobile, but there are always those brands who do keep up with the latest developments in media usage and take every chance to communicate with their target audience in new and innovative ways. Many of them have launched a mobile marketing campaign or created a mobile website, [...]

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